Marketing: How to Make Sweet Love to your Customers... All Night Long
Your Niche should be an "Inch Wide and a Mile Deep"
Do you know how to differentiate yourself from everyone else out there? Do you know what it means to establish a really tight niche and make it your own? Would you like to have your customers all to yourself?
We're going to answer those questions at the next Masterminds Webinar
Charlie, who owned a IT-repair business with 5 employees. Charlie had been in the business for nearly 10 years but it still felt like a wild roller coaster ride. One day there was more work than he could handle and then everything would just dry up again.
Whenever one of these lean periods would arrive, Charlie would start to scramble to find work, invariably someone would talk him into spending money on Google adwords, or a campaign in a local paper or something like that, generally with limited impact.
Kelvin owned a bicycle shop in Sydney.
Selling bicycles is not easy because there is a lot of competition from many different fronts. There are all the other bike shops around the place, There are the ever increasing number of big box retailers such as Big W and Kmart and the internet is having a larger impact all the time as well.
Kelvins shop was doing ok but the trends were frightening for Kelvin
Roland Hanekroot from New Perspectives Business Coaching takes us through the 5 principles to make sales Fun. How to overcome the fear associated with sales and what steps to take to give your way to success.
Small Business Masterminds Foundation Podcasts are Fun, Informative, Useful and Free.
Every fortnight a different topic.
weeks topic: Marketing in the world of Social Media... Old Fashioned Marketing in the Digital age. What you need to know about modern marketing to build a Fun
business that sustains you for years to come.
I am joined by digital lead generation guru Scott Forrest from Motive Marketing
for this special Small Business Masterminds Foundation Webinar to
really get to the bottom of how we should be thinking about our
marketing in 2015. Is life really completely different now than it was
in 2000? If so, how is it different? How must we go about finding the
right customers for our product or service and how to we communicate to
them so that they want to do business with us?
walk away with great insights and a whole bunch of simple steps you can
take in your business in the weeks after the webinar to really start to
build a Fun Business that sustains you for years to come