Marketing: How to Make Sweet Love to your Customers... All Night Long
Your Niche should be an "Inch Wide and a Mile Deep"
Do you know how to differentiate yourself from everyone else out there? Do you know what it means to establish a really tight niche and make it your own? Would you like to have your customers all to yourself?
We're going to answer those questions at the next Masterminds Webinar
Small Business Masterminds Foundation webinar on Business Planning that actually works for your business. Roland Hanekroot from New Perspectives Business coaching explains that most business owners have 2 key misunderstandings about business planning that means most of us don't have one a business plan or if we do, it languisging in the bottom of a drawer somewhere.
And that's a shame, because a great business needs a great plan... I will explain and show you how to write a business plan that will absolutely change your business and your life.
Last Webinar recording from April 2016
In this episode of Business journeys, Maurice wells, owner of GlowWorm bicycles in Sydney , explains how he went from being passionate about solar energy and bicycles to building a specialised business selling electric bikes and then learning how to become completely hands off in the management of the business because he leaves the country.
We all know we should have a business plan to develop our business, but we haven't or we created one some time ago but it's been living in the bottom of a filing cabinet, gathering dust. The reason business plans don't work for most small business owners is because of 2 major misunderstandings... The Small Business Masterminds Foundation webinar on business planning shows you how to write a business plan for your business that truly makes a difference for you and your business. regular masterminds webinars are held free and more information here: http://newperspectives.com.au/masterminds
Arnold, who owned a software consultancy. The business sold high-end business software applications to corporate customers, consulted to these businesses on implementation of the applications, customised the software, and trained the employees of the business in its use. The problem Arnold had, was that he was constantly involved at the basic levels of the business to make decisions about direction and priorities. His staff simply didn’t seem able to consistently make the right decisions themselves.
Charlie, who owned a IT-repair business with 5 employees. Charlie had been in the business for nearly 10 years but it still felt like a wild roller coaster ride. One day there was more work than he could handle and then everything would just dry up again. Whenever one of these lean periods would arrive, Charlie would start to scramble to find work, invariably someone would talk him into spending money on Google adwords, or a campaign in a local paper or something like that, generally with limited impact.
Kelvin owned a bicycle shop in Sydney. Selling bicycles is not easy because there is a lot of competition from many different fronts. There are all the other bike shops around the place, There are the ever increasing number of big box retailers such as Big W and Kmart and the internet is having a larger impact all the time as well. Kelvins shop was doing ok but the trends were frightening for Kelvin
Ramon’s factory manufactured glass and aluminium components, and then installed the railings on commercial and residential buildings around the state.
The problem that Ramon had, was that he seemed to have so little control over the quality, customer satisfaction and profitability of his contracts. Effectively he held his fingers crossed for every contract he signed.