Episodes
Sunday May 29, 2016
Sunday May 29, 2016
Marketing: How to Make Sweet Love to your Customers... All Night Long
Your Niche should be an "Inch Wide and a Mile Deep"
Do you know how to differentiate yourself from everyone else out there? Do you know what it means to establish a really tight niche and make it your own? Would you like to have your customers all to yourself?
We're going to answer those questions at the next Masterminds Webinar
Friday Apr 29, 2016
The most important question in business... Why does your business exist?
Friday Apr 29, 2016
Friday Apr 29, 2016
Thursday Mar 31, 2016
Small business Masterminds on writing business plans that actually work
Thursday Mar 31, 2016
Thursday Mar 31, 2016
Small Business Masterminds Foundation webinar on Business Planning that actually works for your business. Roland Hanekroot from New Perspectives Business coaching explains that most business owners have 2 key misunderstandings about business planning that means most of us don't have one a business plan or if we do, it languisging in the bottom of a drawer somewhere.
And that's a shame, because a great business needs a great plan... I will explain and show you how to write a business plan that will absolutely change your business and your life.
Last Webinar recording from April 2016
Monday Aug 24, 2015
business bedtime stories arnold, staff have no idea, planning
Monday Aug 24, 2015
Monday Aug 24, 2015
Arnold, who owned a software consultancy. The business sold high-end business software applications to corporate customers, consulted to these businesses on implementation of the applications, customised the software, and trained the employees of the business in its use. The problem Arnold had, was that he was constantly involved at the basic levels of the business to make decisions about direction and priorities. His staff simply didn’t seem able to consistently make the right decisions themselves.
Monday Aug 24, 2015
business bedtime stories charlie marketing get out of the roller coaster
Monday Aug 24, 2015
Monday Aug 24, 2015
Charlie, who owned a IT-repair business with 5 employees. Charlie had been in the business for nearly 10 years but it still felt like a wild roller coaster ride. One day there was more work than he could handle and then everything would just dry up again. Whenever one of these lean periods would arrive, Charlie would start to scramble to find work, invariably someone would talk him into spending money on Google adwords, or a campaign in a local paper or something like that, generally with limited impact.
Monday Aug 24, 2015
business bedtime stories Kelvin bike shop truth 5
Monday Aug 24, 2015
Monday Aug 24, 2015
Kelvin owned a bicycle shop in Sydney. Selling bicycles is not easy because there is a lot of competition from many different fronts. There are all the other bike shops around the place, There are the ever increasing number of big box retailers such as Big W and Kmart and the internet is having a larger impact all the time as well. Kelvins shop was doing ok but the trends were frightening for Kelvin
Monday Aug 24, 2015
Business Bedtime stories Ramon truth 3
Monday Aug 24, 2015
Monday Aug 24, 2015
Ramon’s factory manufactured glass and aluminium components, and then installed the railings on commercial and residential buildings around the state.
The problem that Ramon had, was that he seemed to have so little control over the quality, customer satisfaction and profitability of his contracts. Effectively he held his fingers crossed for every contract he signed.
Friday Aug 21, 2015
Business bedtime story Purpose John the electrician
Friday Aug 21, 2015
Friday Aug 21, 2015
Once upon a time a long, long time ago in a land not unlike Australia...
John felt that his electrical contracting business had been drifting aimlessly from job to job for some time.
One day John and I realised that he wasn't clear on what the business was actually about or why it existed...
Friday Aug 21, 2015
Business bedtime stories fun in business brian
Friday Aug 21, 2015
Friday Aug 21, 2015
Brian was stuck in his buiness in Sydney, but by focusing on making business Fun, he slowly climbed out of the hole and now two years later, Brian's business is going from stremngth to strength.
Monday Jun 22, 2015
Business Bedtime story Joan's startup
Monday Jun 22, 2015
Monday Jun 22, 2015
The story of Joan and her puppy and everything that happened in the year that Joan took a redundancy and started her own Graphic Design Agency