Marketing: How to Make Sweet Love to your Customers... All Night Long
Your Niche should be an "Inch Wide and a Mile Deep"
Do you know how to differentiate yourself from everyone else out there? Do you know what it means to establish a really tight niche and make it your own? Would you like to have your customers all to yourself?
We're going to answer those questions at the next Masterminds Webinar
Roland Hanekroot of New Perspectives Business Coaching helps you focus on the most important question you can ever ask yourself in your business: "why does your business exist, What's it on this earth for, and why would anybody care about that?
The Masterminds webinar about The Purpose of Business is one of the most important webinars you can ever listen to to help you build a business that is Fun and that sustains you for years to come.
The Small business Masterminds Foundation webinars are Free Fun and Fantastic. Go to http:/www.smallbusinessmasterminds.com.au and find out about the next webinar on the aspects that all business owners and entrepreneurs have to face from time to time when developing their business.
Small Business Masterminds Foundation webinar on Business Planning that actually works for your business. Roland Hanekroot from New Perspectives Business coaching explains that most business owners have 2 key misunderstandings about business planning that means most of us don't have one a business plan or if we do, it languisging in the bottom of a drawer somewhere.
And that's a shame, because a great business needs a great plan... I will explain and show you how to write a business plan that will absolutely change your business and your life.
Last Webinar recording from April 2016
Arnold, who owned a software consultancy. The business sold high-end business software applications to corporate customers, consulted to these businesses on implementation of the applications, customised the software, and trained the employees of the business in its use.
The problem Arnold had, was that he was constantly involved at the basic levels of the business to make decisions about direction and priorities. His staff simply didn’t seem able to consistently make the right decisions themselves.
Charlie, who owned a IT-repair business with 5 employees. Charlie had been in the business for nearly 10 years but it still felt like a wild roller coaster ride. One day there was more work than he could handle and then everything would just dry up again.
Whenever one of these lean periods would arrive, Charlie would start to scramble to find work, invariably someone would talk him into spending money on Google adwords, or a campaign in a local paper or something like that, generally with limited impact.
Kelvin owned a bicycle shop in Sydney.
Selling bicycles is not easy because there is a lot of competition from many different fronts. There are all the other bike shops around the place, There are the ever increasing number of big box retailers such as Big W and Kmart and the internet is having a larger impact all the time as well.
Kelvins shop was doing ok but the trends were frightening for Kelvin
Ramon’s factory manufactured glass and
aluminium components, and then installed the railings on commercial and
residential buildings around the state.
The problem that Ramon had, was that he
seemed to have so little control over the quality, customer satisfaction and
profitability of his contracts. Effectively he held his fingers crossed for
every contract he signed.
Once upon a time a long, long time ago in a land not
John felt that his electrical contracting business had been
drifting aimlessly from job to job for some time.
One day John and I realised that he wasn't clear on what the business was actually about or why it existed...
Brian was stuck in his buiness in Sydney, but by focusing on making business Fun, he slowly climbed out of the hole and now two years later, Brian's business is going from stremngth to strength.
Business Bedtime stories by Roland Hanekroot from New Perspectives Business Coaching tell the real world stories of small business owners and their adventures
The story of Joan and her puppy and everything that happened in the year that Joan took a redundancy and started her own Graphic Design Agency